Create soft texture and enhance natural waves using freehand shear blending and diamond patterns for organic free-falling layers. Learn how to eliminate frizz and flyaways with the proper tension and shear angles.
• Blend layers while maintaining length.
• Discover the tension to use and proper hand positioning to get the results you want.
•Identify the hair type you’re working with to determine when to cut wet or dry.


Matt Swinney


The fusion of art, science and creativity is the driving force behind Matt Swinney’s ambition and passion for the hair care industry. A four-time North American Hairstyling Award (NAHA) winner, including 2017 Hairstylist of the year, and two-time winner of Behind The Chair’s ONE SHOT Award, Matt is highly respected in the professional beauty industry for his creative vision, technical expertise and business savvy. Matt has also led NY fashion week and been featured in American Salon, Modern Salon, and named a “Beauty Genius” by Elle Magazine.

Matt began his career as a receptionist in his parent’s salon at the age of 15. By the age of 23 Matt opened Evolution Salon in the heart of Minneapolis. A renowned educator, Matt has traveled the globe conceptualizing and bringing new ideas to shows, shoots, and education platforms to push the industry forward. He now brings his expertise to RUSK to lead the creative direction of the brand and start the RUSK Revolution.